NH Hoteles strikes d2w deal with Symphony
Tuesday, May 11, 2010 oxo-degradableSpanish hotel group NH Hoteles is set to use oxo-degradable additives in plastic products after striking a deal with Symphony.
Speaking at a press conference in London, NH chief executive Gabriele Burgio said the deal with Symphony is part of its drive to become one of the most sustainable hotel companies in the world. The packaging used for complimentary products such as combs, shower gels and laundry bags will be made using the oxo-degradable additives and will feature the d2w logo.
Burgio said there will be no disruption to the supply chain and that there will be no large increase in production costs.
Michael Laurier, ceo of Symphony, said d2w plastics are not marketed as compostable but instead allows manufacturers to create a “controlled life” product. By using d2w, they can set a start point for degradation after the product's useful life, after which time the plastic packaging degrades, triggered by heat, light and stress.
Speaking after the conference, Symphony said the deal is an important step in the company’s growth.
“We already have a similar deal with Grupo Bimbo, a South American bakery company, but they are not very well known in Europe,” it said. “But NH Hoteles is a recognisable brand.”
NH Hoteles has 358 hotels in Europe, 32 in the Americas and two in Africa. It posted 2009 sales of ?.2bn and has some 18 million customers per year.