BioPlastics Company Renamed BioThane Coated Webbing
BioPlastics is proud to formally announce to our customers and our partners an exciting development in our company. As part of the natural progression of our brand identity, we have officially changed our company name from BioPlastics Co. to BioThane Coated Webbing, a transition that went into full effect March 1, 2013.
The name change to BioThane Coated Webbing is part of our strategic rebranding effort to better align our corporate brand identity with our reputation as a leading manufacturer of coated webbing and assemblies.
For our customers around the globe, the BioThane name is synonymous with the quality, durability and reliability that they’ve come to expect from us over the years. Many of you have been using BioThane® coated webbing in your military, equine, sporting goods, juvenile, safety, medical and other applications since 1977.
The rebranding is a logical step in our company’s continued growth and success. Combined with our strong engineering and R&D focus, quality management and tireless product innovation, we feel the new brand name will allow us to strengthen our position as a market leader while driving our success in new markets where the BioThane name is already well known.
While our new brand identity will not impact the value of the products and services that you receive from our company, to maintain a consistent look across all of our internal and external communications, we are implementing the following changes in our brand materials:
- The BioSafe® plus Ultra-Fresh®, the brand name for our line of medical patient restraints, has changed to BioThane® Patient Restraints.
- Our website URL has changed from bioplastics.us to biothane.us. The site has also been updated to reflect our new brand identify.
- All company email addresses have changed to [name]@biothane.us.