Plantic to supply sustainable trays to Profish
The partnership will bring Plantic eco Plastic trays to the European retail fish pack market. Plantic says the ultrahigh barrier performance of its trays will keep products fresher and at peak quality for longer.
Managing Director of Profish Frank Schreur says the partnership enhances the company’s sustainable credentials. “For many years we have sourced and packed sustainable fish and now we are doubling up by using sustainable trays,” he said.
Profish is the first European fish company to adopt Plantic’s eco Plastic technology.
“Our life cycle assessment shows that over the course of 12 months, the impact of adopting Plantic eco Plastic trays begins to add up - each 100 MT of eco Plastic used in place of oil-based polymers will reduce carbon emissions equivalent to planting 42,100 trees or taking 130 cars off the road. It would also save enough electricity to power over 70 homes for a whole year,” said Brendan Morris, CEO of Plantic Technologies.